Video gamers are familiar with digital fashion.
Customizing the avatar in video games such as The Sims and RPGs is an exciting activity for gamers. Even people spend real money to buy gems and virtual coins to buy virtual clothing. The visual representation of clothing created with computer technology and 3D software is known as digital fashion (source).
There are many use cases for digital fashion in the gaming world. Game Engines such as Unreal have provided comprehensive tools for cloth simulations in video games. 3d software such as Autodesk Maya, ZBrush, and Blender provides different levels of cloth simulations. And there are applications that are specifically designed for designing virtual representations of cloths, such as Marvelous Designer.
On the other hand, smartphones allow the user to try virtual cloth with augmented reality technology. There are tons of Snapchat lenses that allows user to try virtual clothes. Virtual dressing room enables shoppers to try on the cloth and check the size and style virtually. Nike is among the brands that have incorporated ground-breaking AR technology that allows customers to try on shoes virtually.
There is no doubt that the growth of immersive technologies has increased the interest in digital fashion tools, but we can not underestimate the role of NFTs. Non-fungible tokens can be used to represent easily-reproducible objects like images, movies, audio, and other forms of digital files as unique assets (similar to a certificate of authenticity) and to generate a verified and public evidence of ownership using blockchain technology.
Investment In Digital Fashion NFTs
NFT makes the investment in digital fashion designs worthwhile. When a user spends money purchasing a digital cloth in a non-blockchain world, the ownership can end with changes in the platform. For example, the game publisher may stop supporting the game, and the users will no longer have access to their purchases. But NFTs with on-chain metadata make the ownership of digital clothing eternal. For instance, The Fabricant is a digital fashion house that sells digital clothes. This company sold a digital-only piece of clothing for $10,000.The Fabricant collaborates with well-known businesses, and some of its designs have gone on to become NFTs. We will see more fashion houses like The Fabricant in the near future.
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